OVER THE TOP OR PICTURE HOUSE

                                                      OTT VS THEATRE :

                     THE CHANGING LANDSCAPE OF ENTERTAINMENT

                                                                     CONSUMPTION          

           

      WHAT DO YOU PREFER OTT OR THEATRE ? 

   

Out of 20 individuals interviewed 15 of them prefer OTT and other 5 prefer theatre.

           

            OTT PLATFORMS: They are cost effective compared to theatre. They are less expensive than theatre tickets , travel, etc.

They are much comfortable compared to theatre. At home you can watch any movie or series at your comfort and watch it whenever you are free.

    An OTT membership costs around, RS. 200 RS.500 just for a person compared to theatre. 

             OTT PLATFORMS are preferred more than theatres by people because you can watch any movie at anytime and how many ever times you want comfortably sitting on your sofa with your family and friends. They cause much less money compared to theatre, and many people can afford it because it is available on your phone ,laptop and TV. 

    Out of 100%,   80% choose OTT platforms and 20% choose theatre (BY BIENG INTERVIEWED) because the are cost friendly and can be watched wherever and whenever wanted .

              THEATRE: When it comes to theatre, it sound effects, lighting cannot be compared to any OTT platform because it is the best. But compared to OTT ,THEATRES are much expensive ad just one ticket costs around RS.200 TO RS 400.

 Theatre is much more expensive than OTT it costs lot of time and money and the movie can be watched only once at a specific time,not like OTT pause it whenever you want and play whenever you want.

            Before any OTT platform was made people use to watch movies in theatre because they had no choice or wait until it was telecast on TV. But now there so many OTT platforms that some people have stopped going to theaters, instead they sit home an watch. 

   IT WAS AFTER COVID-19, THAT OTT PLATFORMS STARTED GAINING MORE AUIDIENCE AND PEOPLE STARTED AVOIDING THEATRES. BECAUSE OTT PLATFORMS COST LESS AND ARE ALSO COMFORTABLE.

               That's why out of 100% only 20 to 30% people choose theatres compared to OTT.

 Until now OTT has snatched 7-9 percent of the entertainment industry share and revenue more than 45 crore OTT subscribers today in India, and this number is expected to touch 50 crores by the end of 2023.